Daniel’s interview with One80 was just published online. Be sure to check out the article Look Both Ways Examines Effects of Video Games. Many thanks to Tracey Holzhueter for the coverage!

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Look Both Ways picked up a nice mention in the Canadian Jewish News prior to its screening at the Canadian Filmmakers’ Festival this past Sunday.

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FOR IMMEDIATE RELEASE

DANIEL ORON AND JEFFREY K. ROHRS PRESENT LOOK BOTH WAYS AT THE
2007 CANADIAN FILMMAKERS FESTIVAL

(Toronto – March 6, 2007) Did your mom ever remind you to look both ways when you crossed the street? Was your response ever “whatever Mom, that’s so lame”? Chances are your mom never dreamed you’d fall victim to what Daniel Oron and Jeffery K. Rohrs have created.

But come to think of it – you also never looked terrified at the thought of playing outside in the bright sunlight if the power was cut in your house. So what gives?

LOOK BOTH WAYS is an attention-grabbing, fictional film that explores the hidden ramifications of online gaming with children. Shot on 16mm film with high-end visual effects including newly created gaming sequences, state-of-the-art motion capture and painstaking animation, the film takes the viewer through a game where the boundaries of reality and virtual reality are blurred.

The relevance of the movie lies in its examination of digital video gaming, but through the perspective of children who are locked into the game.

LOOK BOTH WAYS is directed and produced by Daniel Oron. His first film, ROY premiered on CBC and won Audience Favorite at Brisbane in 2002. Daniel followed up with SWEET SIXTEEN, which premiered at the Edmonton International Film Festival in 2003 and won for Best Director at WorldFest Houston in 2003.

“We’re excited that LOOK BOTH WAYS has the opportunity to screen at the Canadian Filmmakers Festival,” says Oron. “This is a dynamic time for the Canadian film industry and we’re thrilled to be part of a new generation of filmmakers.”

LOOK BOTH WAYS is written and executive produced by Jeffrey K. Rohrs. A feature-length screenplay entitled LIFE ON MARS garnered Jeff a Nicholl Fellowship Quarterfinalist spot in 2003.

LOOK BOTH WAYS screen at the Carlton Cinema on March 25th, 2007 at 1:45PM. Tickets can be purchased for $10 at the theatre.

About the Canadian Filmmakers Festival
The Canadian Filmmakers Festival is an event dedicated entirely to the celebration, promotion and advancement of Canadian filmmaking talent. Now in its fourth year, the Festival is presented by Schweppes and works association with Film Circuit a division of the Toronto International Film Group. The Festival runs March 22nd – 25th, 2007 at various downtown locations. For more information, please visit www.canfilmfest.ca.

MEDIA CONTACT:

To arrange interviews or to receive screeners, please contact:

Alethea Robinson, 416-712-1323, alethearobinson@rogers.com

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