Canadian Jewish News Mention
March 27th, 2007Look Both Ways picked up a nice mention in the Canadian Jewish News prior to its screening at the Canadian Filmmakers’ Festival this past Sunday.
Canadian Filmmakers Festival Screening
March 6th, 2007FOR IMMEDIATE RELEASE
DANIEL ORON AND JEFFREY K. ROHRS PRESENT LOOK BOTH WAYS AT THE
2007 CANADIAN FILMMAKERS FESTIVAL
(Toronto – March 6, 2007) Did your mom ever remind you to look both ways when you crossed the street? Was your response ever “whatever Mom, that’s so lame”? Chances are your mom never dreamed you’d fall victim to what Daniel Oron and Jeffery K. Rohrs have created.
But come to think of it – you also never looked terrified at the thought of playing outside in the bright sunlight if the power was cut in your house. So what gives?
LOOK BOTH WAYS is an attention-grabbing, fictional film that explores the hidden ramifications of online gaming with children. Shot on 16mm film with high-end visual effects including newly created gaming sequences, state-of-the-art motion capture and painstaking animation, the film takes the viewer through a game where the boundaries of reality and virtual reality are blurred.
The relevance of the movie lies in its examination of digital video gaming, but through the perspective of children who are locked into the game.
LOOK BOTH WAYS is directed and produced by Daniel Oron. His first film, ROY premiered on CBC and won Audience Favorite at Brisbane in 2002. Daniel followed up with SWEET SIXTEEN, which premiered at the Edmonton International Film Festival in 2003 and won for Best Director at WorldFest Houston in 2003.
“We’re excited that LOOK BOTH WAYS has the opportunity to screen at the Canadian Filmmakers Festival,” says Oron. “This is a dynamic time for the Canadian film industry and we’re thrilled to be part of a new generation of filmmakers.”
LOOK BOTH WAYS is written and executive produced by Jeffrey K. Rohrs. A feature-length screenplay entitled LIFE ON MARS garnered Jeff a Nicholl Fellowship Quarterfinalist spot in 2003.
LOOK BOTH WAYS screen at the Carlton Cinema on March 25th, 2007 at 1:45PM. Tickets can be purchased for $10 at the theatre.
About the Canadian Filmmakers Festival
The Canadian Filmmakers Festival is an event dedicated entirely to the celebration, promotion and advancement of Canadian filmmaking talent. Now in its fourth year, the Festival is presented by Schweppes and works association with Film Circuit a division of the Toronto International Film Group. The Festival runs March 22nd – 25th, 2007 at various downtown locations. For more information, please visit www.canfilmfest.ca.
MEDIA CONTACT:
To arrange interviews or to receive screeners, please contact:
Alethea Robinson, 416-712-1323, alethearobinson@rogers.com
Like “Playing a Violent Video Game”
February 20th, 2007CNN.com just published an overview of disturbing trend in the U.S. “Teen ‘Sport Killings’ of Homeless on the Rise” delves into the mindset of teens — sometimes as young as 14 — who are attacking homeless people for “fun.” One such attack led to the death of 49 year-old Rex Baum in 2004. According to the article, one of his attackers:
“[T]old police that killing ‘the bum’ reminded him of playing a violent video game….”
Notably, unlike many MSM articles on this topic, the author doesn’t pin the blame blindly on video games. Instead, the main culprit is pegged as peer pressure and mob mentality. As one of Baum’s attackers recently said:
“Every day I wish I could take it back,” he said. “I seen [the] repercussions among everyone. I didn’t think about any of this when [the beating] was going on.”
Sad. Simply sad.
Finally!
January 1st, 2007As Jeff will be the first to admit, this website is long overdue. Thankfully, it is now up, running, and soon to be churning out blog entries about everything related to the short film LOOK BOTH WAYS as well as issues related to its subject matter.
Thanks to Optiem for their site design & development. Now, we have to just have to fill this thing up with interesting tidbits that keep you coming back for more!